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Apple's touchscreen MacBook Pro tops out at $14,549 fully specced

Apple's first touchscreen MacBook Pro starts at $2,899 for 14 inches and $3,399 for 16 inches, with fully loaded models reaching $14,249 and $14,549.

THE ESSENTIALS

The story in focus

Apple announced its first touchscreen MacBook Pro, starting at $2,899 for the 14-inch and $3,399 for the 16-inch. Fully specced models with the M5 Max chip, 128GB memory and 16TB storage reach $14,249 and $14,549. Preorders open October 30, with availability November 6.

  • Base prices are $2,899 for the 14-inch and $3,399 for the 16-inch touchscreen MacBook Pro.
  • Fully loaded configurations cost $14,249 (14-inch) and $14,549 (16-inch), both with the M5 Max chip, 18-core CPU and 40-core GPU.
  • The 16TB storage option adds $7,000; 8TB adds $3,000 and 4TB adds $1,000.
  • 128GB of memory adds $2,000 and nano-texture glass adds $150.
  • Preorders open October 30 and availability begins November 6.
Integrated circuit on a printed circuit board
Context photograph · Bermix Studio / Unsplash

What the new models cost

Apple's touchscreen MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch. The base price covers the OLED touchscreen display, but upgrading storage, memory and glass quickly raises the total.

The top configuration for the 14-inch is $14,249, while the 16-inch reaches $14,549. Both include the M5 Max chip with an 18-core CPU and 40-core GPU, 128GB of memory and 16TB of storage.

Where the price comes from

Storage is the largest single cost. Moving to a 4TB SSD adds $1,000, 8TB adds $3,000 and the new 16TB option adds $7,000. A memory upgrade to 128GB costs $2,000, and nano-texture glass adds $150.

TechCrunch attributed some of the pricing pressure to an ongoing memory shortage and demand for AI hardware. The Verge reported that a fully specced previous 16-inch MacBook Pro topped out at $10,149. With 8TB instead of 16TB, the new 16-inch model is $10,549, or $400 more than its predecessor.

Availability and significance

Preorders open October 30, with availability beginning November 6. The launch marks Apple's move into touchscreen MacBook Pros nearly a decade after it introduced the Touch Bar, a feature the company later abandoned.

How much does a fully specced touchscreen MacBook Pro cost?

A fully specced 14-inch model costs $14,249 and the 16-inch costs $14,549. Both include the M5 Max chip, 128GB of memory and 16TB of storage. The 16TB option alone adds $7,000.

Sources & further reading

Source report: 28 Oct 2026. Event and publication dates may differ.

  1. Apple’s touchscreen MacBook Pro pushes laptop pricing to a new extreme ↗TechCrunch
  2. Apple charges $14,549 for a fully specced touchscreen MacBook Pro ↗The Verge

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