Samsung Expands SSD Brand Campaign to New York, London
Samsung is running out-of-home ads for its 'Choose the sure thing' SSD campaign at Times Square, Piccadilly Circus and a Hong Kong building.
The story in focus
Samsung Electronics is expanding its SSD brand campaign, 'Choose the sure thing,' to out-of-home advertising at Times Square in New York, Piccadilly Circus in London and the Entertainment Building in Hong Kong, the company announced.
- The campaign appears at Times Square, Piccadilly Circus and Hong Kong's Entertainment Building.
- Samsung says the tagline positions its SSDs as a premium, reliable storage brand.
- The company plans to extend the campaign to Samsung.com, digital channels and social media.
Where the ads are running
Samsung Electronics said it is expanding its SSD brand campaign, 'Choose the sure thing,' across major global landmarks in New York, London and Hong Kong. The out-of-home advertising appears at Times Square in New York, Piccadilly Circus in London and the Entertainment Building in Central, Hong Kong.
The effort is aimed at reaching consumers in those cities and raising the global profile of the Samsung SSD brand.
The message and the products
The campaign's key message reads, 'When you've got everything to lose, choose the sure thing.' Samsung said the line reflects its positioning of SSDs as more than storage, describing a premium brand consumers can trust with valuable data and content.
Tommy (Hyoungsuk) Kwon, Vice President of the Memory Brand Product Biz Team at Samsung Electronics, said data loss is a growing concern and that the campaign embodies the company's brand direction. Samsung said it will continue to emphasize reliability and performance in its SSD marketing.
What comes next
Beyond landmark billboards, Samsung said it will extend the campaign across a range of consumer touchpoints, including Samsung.com, digital channels and social media. The company said the goal is to strengthen the Samsung SSD brand experience worldwide.
Where is Samsung running the expanded SSD campaign?
Samsung said the campaign's out-of-home ads run at Times Square in New York, Piccadilly Circus in London and the Entertainment Building in Central, Hong Kong. It plans to extend the campaign to Samsung.com, digital channels and social media.
Sources & further reading
- Samsung Electronics Expands SSD Brand Campaign Across Global Landmarks - Samsung Global Newsroom ↗news.samsung.com
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