Firefox Fast Lane to skip queues at Berlin's Uber Arena
Mozilla's Firefox is partnering with AEG at Berlin venues including Uber Arena, offering a dedicated Fast Lane line to people who have the browser installed.
The story in focus
Firefox announced a partnership with AEG starting this October at Berlin venues including the Uber Arena, Uber Eats Music Hall and Uber Platz. Visitors with Firefox installed on their phone can use a dedicated Fast Lane to skip the main line at the Uber Arena, with a download QR code available at the lane.
- The partnership covers the Uber Arena, Uber Eats Music Hall and Uber Platz in Berlin from October.
- A dedicated Firefox Fast Lane lets people with the browser installed on their phone skip the main line at the Uber Arena.
- A QR code for downloading Firefox is available at the Fast Lane to ease entry.
What the partnership changes on site
Starting this October, Mozilla says Firefox will be highly visible around the Uber Arena, Uber Eats Music Hall and Uber Platz, coinciding with the indoor concert, basketball and ice hockey seasons. The company says its mascot, Kit, may also appear at the venues.
The main practical change is at the door: people who have Firefox downloaded on their phone can use a dedicated Fast Lane that allows them to skip the main queue at the Uber Arena. Mozilla says a QR code for downloading the browser will be available at the Fast Lane to make entry smoother.
Who it affects
The benefit applies to attendees at the named Berlin venues who already use the browser or are willing to install it. Mozilla frames the partnership as reaching people who choose their browser, music and nights out deliberately, describing it as a first for Firefox.
What is and isn't stated
Mozilla presents the rollout as beginning in Berlin, near its office across the river from the venues. The announcement does not specify event dates, line-wait lengths, eligibility checks beyond having the browser installed, or whether the Fast Lane will extend to other cities or venues.
Do I need a ticket to use the Firefox Fast Lane?
Mozilla describes the Fast Lane as skipping the main entry line at the Uber Arena for people with Firefox on their phone. The post does not state separate ticket requirements, so standard venue entry rules are not addressed.
Sources & further reading
- Firefox and AEG partner at Berlin’s premier entertainment venues | The Mozilla Blog ↗blog.mozilla.org
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